why natural & organic?

Long term health:
Perhaps the one key advantage of natural and organic hair colour, styling and hair care ranges, is the fact that the positive results you will experience are far more likely to be long lasting. Instead of using silicones and waxes to mask an underlying problem, products such as those found in natural and organic alternatives, actually promote the genuinely good, long term health of your hair.

Manageable hair:
It has been proven repeatedly that hair responds better to gentler, more natural products. Whereas synthetic hair products tend to leave the cuticle layer of the hair open, resulting in dull, dry and frizzy hair; a well-balanced product containing more nutritious natural ingredients, will leave the hair cuticle closed and optimise the natural PH of the hair, leaving hair more manageable and naturally healthy.

Shiny, soft locks:
Apart from ensuring that you drink enough water, moisture loss – the key component to dry, dull hair – can be avoided by using products that are kind to the scalp and hair. Synthetic hair products are more likely to irritate the scalp which will result in an overproduction of sebum, or oil, which most people will be inclined to manage by increased washing. This creates a vicious cycle. In addition, the harsh chemicals that are found in most commercial hair colour, can be severely irritating and damaging to the scalp and are known to irreparably damage the hair shaft.

Hair colour, styling and hair care products that are free from harsh chemicals, ammonia and sulphates, and which contain a scientifically formulated blend of gentle, natural, plant based ingredients have been proven to nourish both the scalp and the hair shaft, resulting in softer, shinier hair with an optimal balance of moisture.

Increased body:
The gentler the product, the more your hair will be able to defy gravity. Shampoos laden with sulphates, and hair colouring products laced with harsh chemicals, tend to weigh down hair while stripping it of moisture. This results in limp, dull and dry hair. In addition, synthetic, or petrochemical waxes and silicones tend to build up on the hair, making it heavy and lifeless. Natural products which have been correctly formulated, gently cleanse hair, ensuring that moisture is locked in, while foreign residues, dust and dirt is removed. Natural hair colour products actually promote good scalp health, and contain ingredients which feed the hair, resulting in a plumped up, yet smooth hair shaft, which all contributes to increased body and shine.

Sulphate free shampoos that have been carefully formulated using gentle, more natural and organic ingredients, such as these Natural & Organic Hair Care ranges (QABA, EverEscents & De Lorenzo), are less detrimental to treated hair than synthetic shampoos which contain sulphates. Sulphates strip away natural oils, as well as hair dye which results in hair being more prone to damage and breakage, while accelerating colour fade in colour treated hair. In addition, most permanent hair dyes open the cuticle of the hair to enable the colour to change, but in most cases, don’t allow the cuticle to close again, which results in coarse hair with an accelerated loss of pigment. Gentler permanent hair dyes such a De Lorenzo Nova Colour have been designed to preserve the delicate protein and moisture balance of the hair, such as Organic alternatives, do the opposite, by improving shine and texture, while increasing fade resistance.

By using Organic you are limiting your exposure and future generation’s exposure to synthetic insecticides, fungicides and herbicides because these chemicals are not applied to Certified Organic crops. Pesticides are poisons designed to kill organisms and have increasingly been implicated in cancers, birth defects, nerve damage and genetic mutations. (1)

Over 400 chemical pesticides are routinely used in conventional farming and residues are often present in non-organic products (high levels of pesticides have been found in baby food, spinach, dried fruit, bread, apples, celery, and chips. (1)

Organic products are superior in quality and therefore offer the highest possible standards in performance – expect nothing less.

EverEscents, De Lorenzo and QABA Organic Hair Care uses as many Certified Organic ingredients as possible in all of our products. All ingredients are naturally derived and considered safe to use by regulatory bodies. The Certified Organic ingredients are your guarantee of a premium quality product with real benefits – not just clever marketing!